Press Release Optimization

What can press release optimization do for my law firm’s website?

Despite the fact that many law firm websites have a news and events section to post updates about cases, attorneys or the law firm, press release optimization is still an important part of marketing your law firm’s website.  Although your news may be picked up organically through the search engines, it is much faster and will increase effectiveness to optimize, target and submit your most newsworthy announcements in an online press release in addition to posting your news on your site.

Press releases which are optimized and submitted to Internet news aggregators are indexed quickly and can provide a good source of new targeted traffic to your website.  In addition, optimized press releases can also provide additional links to your website improving the authority and ranking of your site.

Our press release optimization services include:

  • Keyword research
  • Copywriting including targeted keywords and links
  • Social bookmark links for increased distribution
  • Press release submission though a third party online platform
  • Next day distribution to industry-specific websites, blogs, and top sites like Google and Yahoo! News
  • Permanent hosting of press release
  • Report on reads and impressions 1 month after submission

Get the most out of your news!  Contact us today about our complete press release optimization services.