Our monthly newsletter will keep you up-to-date and ahead of the industry with the latest legal marketing news and tips. Find out what the Auctori:law Team has been up to and how we can work with your firm to create and maintain a search engine optimized and professionally designed legal website.

Spotlight Feature: Internationalization Auctori:law is built with elements that allow easy translation into other languages. Website administrators who speak Spanish, German or Chinese have the ability to change the settings on their user profile so that the Auctori:law interface is instantly translated into the user’s native language upon login. Learn more about our Auctori:law's internationalization capabilities

So Your Law Firm Has a Website. Now What?

Maximizing Your Online Presence

The first step to a successful online presence is teaming up with a company that can determine the marketing channels that your message will thrive in. After determining which social networks your firm will utilize, the company should set-up your presence on those channels and coach you on implementing a successful campaign.

Creating an account on every social media channel you can get your hands on does not automatically equal success. It’s important to have the team of professionals at Auctori:law monitor where conversations in your target marketing are taking place to ensure your message is being broadcasted directly to prospects. Large law firm target markets are conversing on different channels than the target market of small law firms and vice versa.

After determining which networks your firm will be active in, Auctori:law’s SEO and marketing team will work with you to choose search engine friendly keywords, usernames, and phrases that will be used on your accounts.

Most of the content you put online can be optimized for higher search engine rankings. The smallest details matter – even down to the first 42 characters in your tweets. Auctori:law’s SEO professionals will teach you how to effectively market your firm’s brand and message in a search engine friendly manner.

You don’t want to miss an opportunity to optimize your content online to increase search engine rankings.

Once the set-up process is complete and keywords have been determined, it’s time to begin maximizing your online presence and to engage your target audience.

It is imperative that your posts are written with the intent of starting a conversation. Social networking is all about creating and engaging in two-way conversations not blasting out sales pitches. Research has shown that product/service persuasion is driven less by the pitch and more by peers. According to The Nielson Company, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising. People want to know that they can trust where they’re spending their money and base their decision on what their peers are saying. Give your target marketing something to talk about.

Become a member of forums and groups, participate in conversations, reply to tweets and posts, and deliver interesting and compelling information to those who are taking the time to visit your page. You want to make them want to learn more about how your law firm is different – delivering a consistent stream of new information will keep your readers interested and give your firm more opportunities to add relevant keywords to your content.

Talk to the team at Auctori:law to learn more about how your law firm can become an industry leader online. Find us on Facebook and Follow us on Twitter!

Auctori:law offers a full line of services for law firms including:

• Search Engine Optimization (SEO)
• Content Management System
• Pay-Per-Click (PPC)
• Press Release Optimization
• Social Marketing
• Branding
• Web Design
• Hosting
• Maintenance