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The Attorney's Guide to Social Media

By: Elizabeth Liebel

LinkedIn
Why: LinkedIn allows lawyers to maintain a list of people they know and trust in business, expand their professional network, and locate other qualified professionals.
How: The key to expanding a professional network is engaging other professionals in conversation; participate in LinkedIn’s Q&A section.  Ask questions to receive advice from other professionals in your network.
Facebook
Why: Promoting your law firm online as a business through a fan page.
How: The latest blog by “The Nutmeg Lawyer: Should Lawyers Facebook Their Clients? states: "In my status updates, I began posting things like 'in Hartford Superior Court today' or 'doing a commercial closing today at 5.' ... For my small practice, the increase in clients was a godsend.  People I hadn’t seen in years began referring friends and family to my law practice. I began seeing my client base grow."
Twitter
Why: Meet new business contacts. Building credibility through providing relevant information increases the opportunity for referral sources.
How: Define what your law firm’s “purpose” is for participating in Twitter conversations.
Are you speaking on behalf of the law firm?Are you speaking from the first person?Will you tweet law-centric information?Will your tweets be more personal and less professional?
Decide how you’re going to position yourself and stick to it.
Follow people speaking about topics you are familiar with and professionals in the industry.  In order for people to regularly see that you’re tweeting, they must be following you.  Actively use the “search” feature to find people who are discussing a certain topic, who are in your area, or are in your industry.
Create content unique content to share with peers; become a resource in the legal industry for Twitter users.
Engage in conversation.  Social Media is a two-way online conversation tool that must be used as such.  Simply tweeting without replying to people, those who have re-tweeted you, and starting a conversation with peers will ultimately result in failure.
JD Supra
Why: JDSupra.com allows lawyers and legal professionals to showcase their expertise by posting and sharing articles and blogs through the website and its LinkedIn group.
How: By posting articles on a variety of platforms (such as your website, blog, article sharing site), you position yourself and your law firm as an industry leader.  JD Supra allows legal professionals to create an online portfolio of their work including articles, presentations, minutes, and blogs.

Read the article in its entirety here.