auctori:law


Welcome to the latest edition of the Auctori:law Newsletter!

Our monthly newsletter will keep you up-to-date and ahead of the industry with the latest legal marketing news and tips. Find out what the Auctori:law Team has been up to and how we can work with your firm to create and maintain a search engine optimized and professionally designed legal website.

FREE Offer From Auctori:law!

 

Auctori:law CMS - Spotlight Feature: Press Release Optimization

Just as optimizing your web site is vital to boost search rankings, so is creating an optimized press release.

With the explosion of complementary web-based technologies such as online press release syndication and indexing, law firms now have many options other than their firm's website to accelerate their results online.

Online Press releases which are optimized and submitted to Internet news aggregators are indexed quickly and can provide a good source of new targeted traffic to your website. Although your news may be picked up organically through the search engines, it is much faster and will increase effectiveness to optimize, target and submit your most newsworthy announcements in an online press release in addition to posting your news on your site.

Our press release writing approach includes utilizing performance analytics to track the effectiveness and reach of your optimized press release,, reinforcing your call to action.

• Keyword research
• Copywriting including targeted keywords and links
• Social bookmark links for increased distribution
• Press release submission though a third party online platform
• Next day distribution to industry-specific websites, blogs, and   top sites like Google and Yahoo! News
• Permanent hosting of press release
• Report on reads and impressions 1 month after submission

Build more buzz around your firm today, contact Auctori:law today to learn more about our online press release optimization services.

Featured Auctori:law Website - The Stolar Partnership, LLP



Challenge
In order to bring a more personal approach to their new site, The Stolar Partnership needed a new website design to showcase their attorney and professional bios and allow for easy maintenance.

Results
With Auctori:law, website administrators, attorneys and other employees at the firm can now update and modify existing biographies, or add new ones instantly. Putting the focus on the individual profiles, the new site, allows the Stolar Partnership to engage visitors by highlighting their most valuable assets: their attorneys.


 

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